Celebrations

For families, brands, the state, and audiences.

Each occasion has its own scale and its own audience.

Weddings

For families, from Haldi to reception, with every hour planned and every detail styled.

Destination weddings

For families, away from home, with planning, production and venue held together.

Corporate events

For brands, in Gujarat and beyond, with concept, production and venue under one roof.

Government and institution events

For the state and its institutions. Advisor to SGEMA, host of industry stages.

Experiences and original IP

For audiences, not briefs. Krishnotsavam and Rainaa, two originals from the house.

Four pillars

Every part of the celebration, made in-house.

Design, build, host and invent. Few houses in India hold all four. We do, which is why the finish holds at 300 guests or 3,000.

01 · Events

Weddings & celebrations

Haldi to reception, Surat to destination. Planned to the hour, styled to the detail.

02 · Production

PLUS Decor & Productions

3D concept to fabricated set, from our own depot.

03 · Hospitality

Venues we own

ADVAITAA Ballroom & Lawn and Amansara Lawn. 1,35,000 sq. ft. of event space near Surat Airport.

04 · Experiences

Original IP

Owned experiential concepts, built for audiences, not briefs.

Procreate Originals

Two originals, from the house.

For audiences, not briefs. Krishnotsavam, a devotional music fest, and Rainaa, the flea, shop, slurp, spree.

@krishnotsavamProcreate Originals

Devotional Music Fest

krishnotsavam.com

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Signature work

Selected celebrations.

Designed by Procreate, built by PLUS. Every set below was conceived, fabricated and lit by our own teams.

White draped aisle with gold chandeliers and white florals at night

Wedding · Ceremony

The White Aisle

Ivory drapes, gold chandeliers and a monogram stage under the trees.

Red lit corridor of jaali arches lined with diyas and florals

Wedding · Arrival

The Red Corridor

A procession of jaali arches and diyas leading guests in.

Stage of framed heritage carpets with pampas and marigolds

Pre-wedding · Day

The Carpet Majlis

Heritage carpets framed in gold, set against pampas and marigold.

Pianist at a white grand piano beneath crystal chandeliers

Reception · Welcome

Piano & Chandeliers

Hammered metal walls, crystal light and a live grand piano.

Lounge with sculpted wall, glowing arch and glass birds overhead

Lounge · Design

Flight of Swallows

A sculpted plaster wall and a flock of glass birds overhead.

Decorated white elephants before a wall of giant red roses

Mehendi · Photo stage

The Elephant Welcome

Hand-finished elephants before a wall of oversized roses.

Ceiling of orange and yellow florals cascading down

Haldi · Installation

A Ceiling of Blooms

Orchids and gypsophila suspended in one continuous canopy.

Yellow arched entrance flanked by sunflowers and chrysanthemum spheres

Haldi · Entrance

The Sunflower Steps

Woven palm, sunflowers and chrysanthemum spheres up to the arch.

Gold sunburst chairs around a table under LED ring chandeliers

Reception · Dining

The Gold Table

Sunburst chairs and kinetic light rings over every table.

Swipe or scroll for more →

The Procreate ecosystem

One house. Four names.

The planner, the builder and the venue answer to the same standard, and to one point of contact.

Planning & experience

Luxury weddings, corporate, government and IP events across Gujarat and beyond.

procreate.in @procreateevents @Procreate.in

Design & production

In-house design, 3D visualisation, fabrication and depot.

@plusproduction.in @helloplusproduction

Ballroom & lawn

A 40,000 sq. ft. ballroom and 30,000 sq. ft. lawn for up to 2,500 guests, with parking for 500 cars. Dumas Road, Surat.

advaitaaspaces.com @advaitaa.eventspaces @advaitaaballroomlawn

Open-air lawn

65,000 sq. ft. of Balinese-inspired grounds opposite Surat Airport, with bride and groom suites.

@amansara.lawn

Parv Parmar at a Procreate red jharokha and marigold set

From the founder

“At Procreate, every experience begins with understanding what matters to you. Since 2012, we have brought imagination, care, and thoughtful detail to occasions that hold meaning. The trust you place in us makes this work deeply personal, and inspires us to give every celebration our best.”

Parv B Parmar

Founder

Advisor · SGEMA Offices · Surat · Ahmedabad Pillars · Events · Production · Hospitality · Experiences

In the industry

Shaping how Gujarat celebrates.

Advisor to SGEMA, host of industry stages and builder of the venues the city now gathers in.

      
ADVAITAA Ballroom & LawnGrand launch, Surat
      
Surat on the main stageIndustry leaders, one platform
      
Industry conclaveSGEMA advisory
      
Inaugurations and launchesWorking with civic and business leadership

Begin a conversation

Tell us the date. We'll handle the rest.

Four short steps. Our planning team replies within one working day.

One enquiry reaches all four names.

Planning & experienceProcreate Events

Design & productionPLUS Decor

Ballroom & lawnADVAITAA

Open-air lawnAmansara

Step 1 of 4

What are we celebrating?

Wedding Destination wedding Pre-wedding / Sangeet Corporate event Government / Institution Experience / IP

The Mandap

Moments that are truly felt.